What to Look For While Investing in Stocks?

This article is for those who have made up their mind to invest some money in the stock market directly. They do not prefer mutual funds. They are going to be in the market for the long haul and are not going to speculate. They are looking for a method to identify good businesses and become their partners. What they expect from this undertaking is to preserve their capital, be able to beat inflation effectively, and also compound their wealth at a decent rate. In due course of time, when their portfolio has grown to become big enough, they might have an option to live off the dividend income during their retired life.